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Aesthetic Communication

All Eyes East

Asian Brand Strategy

Beyond Mobile

Brand Champions: How Superheroes bring Brands to Life

Brand Engagement

Brand Medicine

Brands and Gaming

Building Brand Authenticity

Building Brand Value the Playboy Way

Building Great Customer Experiences

City Branding: Theory and Cases

Co-Branding

Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)

Contemporary Strategic Marketing

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Continuous Improvement Strategies: Japanese Convenience Store Systems (Palgrave Macmillan Asian Business Series)

Counter Strategies in Global Markets

Creative Marketing

Customer Loyalty

Digital Strategies in the Pharmaceutical Industry

e-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives

Eco-Standards, Product Labelling and Green Consumerism

Ethics in Marketing and Communications

Ethics in the Alcohol Industry

Executive Development Journeys: The Essence of Customized Programs

Explaining Consumer Choice

Food Security and Economic Reform

Football Brands

How to Brand Nations, Cities and Destinations

Identifying Hidden Needs

Innovation and Dynamics in Japanese Retailing

Innovative Planning for Electronic Commerce and Enterprises

Integrated Brand Marketing and Measuring Returns

International Marketing in the Network Economy

International Place Branding Yearbook 2010

International Place Branding Yearbook 2011

Japan - A Modern Retail Superpower

Japanese Consumer Dynamics

Levels of Corporate Globalization

Luxury Fashion Branding

Luxury Online

Luxury Strategy in Action

Market Response Models

Market-Driven Management

Marketing Competences and Strategic Flexibility in China

Marketing Identities Through Language

Marketing In Creative Industries

Marketing in the Emerging Markets of Islamic Countries

Marketing Metaphors and Metamorphosis

Morals and Markets

Multinational Retailers and Consumers in China

Organising Knowledge

Performance Measurement of New Product Development Teams

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

Persuasive Advertising

Place Branding

PR- A Persuasive Industry?

Pricing Perspectives

Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science 30)

Public Relations for Asia

Public Relations for the New Europe

Sales Force Design For Strategic Advantage

Service is Front Stage

Simply Seven

Social Entrepreneurship Business Models

Sonic Branding

Sport Business in the Global Marketplace

Star-Spangled Soccer

Statistical Analysis of Management Data

Strategic International Marketing

The Brand Glossary

The Changing Nature of Doing Business in Transition Economies

The Demography of Health and Health Care (second edition)

The DNA of Customer Experience

The Future of Pricing

The Global Corporate Brand Book

The Globalisation of Chinese Business Firms

The Globalization of Multinational Enterprise Activity and Economic Development

The Golden Crossroads: Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture

The Great Conversation Volume II: Queen's University Custom Edition

The Marking Enterprise

The Nature of Marketing

The New Role of Regional Management

The Political Economy of Japanese Foreign Direct Investment in the US and the UK

The Rhetoric and Reality of Marketing

The Superpromoter

The Visionary Package

Trust, Social Relations and Engagement

Understanding Consumer Choice

Unsecured Ladders: Meeting the Challenge of the Unexpected

Virtual Social Networks: Mediated, Massive and Multiplayer Sites

Wine Brands

Wonder Woman