Brand Champions: How Superheroes bring Brands to Life
Author(s)
Ian P. Buckingham
Ian P. Buckingham
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
| Name in long format: | Brand Champions: How Superheroes bring Brands to Life |
|---|---|
| ISBN-10: | 0230304656 |
| ISBN-13: | 9780230304659 |
| Book pages: | 223 |
| Book language: | en |
| Edition: | 2011 |
| Binding: | Kindle Edition |
| Publisher: | Palgrave Macmillan |
| Dimensions: | Page Fidelity |
