Luxury Online
Author(s)
Uché Okonkwo
Uché Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Keywords
General, Management, Disease & Health Issues, General, General, General, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Management -> Principles of Management, Social Sciences -> Sociology -> Sociology of Health, Business & Economics -> Management -> International Business, Business & Economics -> Business -> eCommerce, Business & Economics -> Business -> Business Studies, SC513000, SC515000, SCX22150, SC525000, SC522060, SC527010, SUCO41135, 3339, 3248, 6166, 5543, 3205, 3119, 7615, 3118
General, Management, Disease & Health Issues, General, General, General, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Management -> Principles of Management, Social Sciences -> Sociology -> Sociology of Health, Business & Economics -> Management -> International Business, Business & Economics -> Business -> eCommerce, Business & Economics -> Business -> Business Studies, SC513000, SC515000, SCX22150, SC525000, SC522060, SC527010, SUCO41135, 3339, 3248, 6166, 5543, 3205, 3119, 7615, 3118
| Name in long format: | Luxury Online Styles, Systems, Strategies |
|---|---|
| ISBN-10: | 0230248330 |
| ISBN-13: | 9780230248335 |
| Book pages: | 488 |
| Book language: | English |
| Edition: | 41 |
| Binding: | eBook |
| Publisher: | Springer Nature |
| Dimensions: | eBook |
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