Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Author(s)
Valdani, E.
Arbore, A.
Valdani, E.
Arbore, A.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
| Name in long format: | Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) |
|---|---|
| ISBN-10: | 0230354580 |
| ISBN-13: | 9780230354586 |
| Book pages: | 291 |
| Book language: | en |
| Edition: | 2013 |
| Binding: | Kindle Edition |
| Publisher: | Palgrave Macmillan |
| Dimensions: | ePub |
