Identifying Hidden Needs
Author(s)
K. Goffin
F. Lemke
U. Koners
K. Goffin
F. Lemke
U. Koners
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Keywords
Management, Business Mathematics, General, General, Operations Research, Production & Operations Management, Business & Economics -> Management -> Principles of Management, Business & Economics -> Business Mathematics -> Business Mathematics, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Business -> Industries, Business & Economics -> Decision Sciences -> Production/Operations Management, SC515010, SC523000, SC513000, SC527000, SC521000, SC518000, SUCO41135, 3248, 4463, 3339, 3119, 3671, 3120, 3247, 4071
Management, Business Mathematics, General, General, Operations Research, Production & Operations Management, Business & Economics -> Management -> Principles of Management, Business & Economics -> Business Mathematics -> Business Mathematics, Business & Economics -> Marketing -> Principles of Marketing, Business & Economics -> Business -> Industries, Business & Economics -> Decision Sciences -> Production/Operations Management, SC515010, SC523000, SC513000, SC527000, SC521000, SC518000, SUCO41135, 3248, 4463, 3339, 3119, 3671, 3120, 3247, 4071
| Name in long format: | Identifying Hidden Needs Creating Breakthrough Products |
|---|---|
| ISBN-10: | 0230294480 |
| ISBN-13: | 9780230294486 |
| Book pages: | 488 |
| Book language: | English |
| Edition: | 2 |
| Binding: | eBook |
| Publisher: | Springer Nature |
| Dimensions: | eBook |
