Digital Strategies in the Pharmaceutical Industry
Author(s)
L. Lerer
M. Piper
L. Lerer
M. Piper
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
| Name in long format: | Global Competition Between and Within Standards The Case of Mobile Phones |
|---|---|
| ISBN-10: | 023059879X |
| ISBN-13: | 9780230598799 |
| Book pages: | 408 |
| Book language: | English |
| Edition: | 1 |
| Binding: | eBook |
| Publisher: | Springer Nature |
| Dimensions: | eBook |
