Marketing research: Measurement and method : a text with cases
Author(s)
Tull, Donald S
Tull, Donald S
Donald S. Tull, Del I. Hawkins. 1976 Ed. Published Under Title: Marketing Research; Meaning, Measurement, And Method. Includes Bibliographical References And Index.
| Name in long format: | Marketing research: Measurement and method : a text with cases |
|---|---|
| ISBN-10: | 0029796407 |
| ISBN-13: | 9780029796405 |
| Book pages: | 796 |
| Book language: | en |
| Edition: | 2nd |
| Binding: | Paperback |
| Publisher: | Macmillan |
