Marketing As Social Behavior: A General Systems Theory
Author(s)
Sirgy, M. Joseph.
Sirgy, M. Joseph.
By M. Joseph Sirgy. Includes Indexes. Bibliography: P. 237-251.
| Name in long format: | Marketing As Social Behavior: A General Systems Theory |
|---|---|
| ISBN-10: | 0030638070 |
| ISBN-13: | 9780030638077 |
| Book language: | en |
| Binding: | Hardcover |
| Publisher: | Praeger |
| Dimensions: | xix, 263 p. : ill. ; 24 cm. |
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