The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Author(s)
Irving Rein
Philip Kotler
Ben Shields
Irving Rein
Philip Kotler
Ben Shields
Reaching The Elusive Fan : The Fan Challenge; Sports In Trouble; How Fans Connect -- Connecting To The Elusive Fan: Reinventing The Sports Brand; Generating The Sports Brand Transformation; Implementing The Sports Brand Transformation; Communicating The Sports Brand -- Surviving In The Sports Fan Marketplace: Sustaining The Fan Connection; Successful Cases In Sports Branding; The Future Of Fan Connection. Irving Rein, Philip Kotler, Ben Shields. Includes Bibliographical References (p. 307-327) And Index.
| Name in long format: | The Elusive Fan: Reinventing Sports in a Crowded Marketplace |
|---|---|
| ISBN-10: | 0071454098 |
| ISBN-13: | 9780071454094 |
| Book pages: | 368 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill Education |
| Dimensions: | Height: 8.9 Inches, Length: 6.2 Inches, Weight: 1.43520932562 Pounds, Width: 1.3 Inches |
