The Age of Innovation

In a changeable global marketplace, the key competitive advantage of the future will be the ability to innovate.

Many companies are confronted with continuous changes in the environment with respect to markets, competition, technologies, regulation and social values. These changes influence their competitive position and make innovation one of the most important activities to sustain and develop market position.

The Age of Innovation shows how knowledge about the dynamics of the innovation process can lead to competitive advantage and how it will create value for your company, including its shareholders, customers and employees.