The real Chekhov: An introduction to Chekhov's last plays

Author(s)

Publisher's Description: In Branded, Alissa Quart Takes Us To The Dark Side Of Marketing To Teens, Showing Readers A Disturbingly Fast-paced World In Which Adults Shamelessly Insinuate Themselves Into Friendships With Young People In Order To Monitor What They Wear, Eat, Listen To, And Buy. We Travel To A Conference On Advertising To Teenagers And Witness The Breathless And Insensitive Pronouncements Of Lecturers There. We Meet The Unofficial Teen Sales Force For A New Girls' Perfume (the Unpaid Daughters Of The Company's Saleswomen) And Observe The Attempts Of Mega-corporations To Purchase The Time And Space For Product-placement In Schools. We Witness The Aggressive And Potentially Emotionally Damaging Ways In Which Adults Seek To Control Vulnerable Young Minds And Wallets. But We Also Witness The Bravery Of Isolated And Increasingly Internet-linked Kids Who Attempt To Turn The Tables On The Cocksure Corporations That So Cynically Strive To Manipulate Them. Eye-opening And Urgent, Branded Exposes And Condemns A Segment Of American Business Whose High-paid Job It Is To Reduce Teens To Their Lowest Common Denominator, To Systematically Sap Youth Of Individuality And Creativity. Engaging And Thought Provoking, Branded Ensures That Consumers Will Never Look At The American Way Of Doing Business In The Same Way Again. Seagull -- Uncle Vanya -- Three Sisters -- Cherry Orchard.

Name in long format: The real Chekhov: An introduction to Chekhov's last plays
ISBN-10: 0048910449
ISBN-13: 9780048910448
Book pages: 249
Book language: en
Binding: Hardcover
Publisher: Allen and Unwin

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