Services Marketing (4th International Edition)
Author(s)
Zeithaml, Valarie A.
Bitner, Mary Jo
Gremler, Dwayne D.
Zeithaml, Valarie A.
Bitner, Mary Jo
Gremler, Dwayne D.
Pt. 1. Foundations For Services Marketing -- Pt. 2. Focus On The Customer -- Pt. 3. Understanding Customer Requirements -- Pt. 4. Aligning Service Design And Standards -- Pt. 5. Delivering And Performing Service -- Pt. 6. Managing Service Promises -- Pt. 7. Service And The Bottom Line. Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Includes Bibliographical References And Index.
| Name in long format: | Services Marketing (4th International Edition) |
|---|---|
| ISBN-10: | 0071244964 |
| ISBN-13: | 9780071244961 |
| Book pages: | 624 |
| Book language: | en |
| Edition: | 4th |
| Binding: | Paperback |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Dimensions: | Height: 10.299192 Inches, Length: 8.299196 Inches, Width: 1.098423 Inches |
