Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
Author(s)
Walker, Orville C.
Boyd, Harper W.
Larreche, Jean-Claude
Walker, Orville C.
Boyd, Harper W.
Larreche, Jean-Claude
Keywords
Management & Leadership
Management & Leadership
Name in long format: | Marketing Strategy: Planning and Implementation (The Irein Series in Marketing) |
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ISBN-10: | 025609005X |
ISBN-13: | 9780256090055 |
Book pages: | 503 |
Book language: | en |
Binding: | Paperback |
Publisher: | Richard D Irwin |
Dimensions: | Height: 9.25 Inches, Length: 1 Inches, Weight: 1.8959754532 Pounds, Width: 7.5 Inches |