Marketing Communication: New Approaches, Technologies, and Styles

marketing Communication: New Approaches, Technologies And Styles Brings Together Leading Authorities From Both Academia And The Marketing Industry To Provide A Comprehensive Overview And Analysis Of The Rapidly Changing World Of Marketing Communication In The 21st Century. Containing A Broad Tableau Of Perspectives, The Book Reflects The Insights And Experiences Of Academics And Practitioners From Both Sides Of The Atlantic. With Its Timely And In-depth Focus On Contemporary And Evolving Trends In Marketing Communication, This Book Will Be Of Interest To A Diverse Audience Of Academics, Students And Marketing Professionals. Primarily Intended As A Supplemental Reader For Undergraduate, Graduate And Mba Courses, The Focus On Emerging Developments In The Field Will Also Appeal To A Broad Range Researchers And Marketing Professionals.