Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
Author(s)
Clancy,Kevin
Clancy,Kevin
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
| Name in long format: | Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing |
|---|---|
| ISBN-10: | 0070113610 |
| ISBN-13: | 9780070113619 |
| Book pages: | 308 |
| Book language: | en |
| Edition: | 1 |
| Binding: | Paperback |
| Publisher: | McGraw-Hill |
| Dimensions: | Height: 8.9 Inches, Length: 5.9 Inches, Weight: 1.20592857314 Pounds, Width: 1 Inches |
