Marketing Planning: Strategy, Environment and Context
Author(s)
Blythe, Jim
Megicks, Phil
Blythe, Jim
Megicks, Phil
Name in long format: | Marketing Planning: Strategy, Environment and Context |
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ISBN-10: | 0273724711 |
ISBN-13: | 9780273724711 |
Book pages: | 288 |
Book language: | en |
Edition: | 1 |
Binding: | Paperback |
Publisher: | Pearson Education Canada |
Dimensions: | Height: 10.5 Inches, Length: 7.75 Inches, Weight: 1.5211896078 Pounds, Width: 0.65 Inches |