Marketing Management: Strategies And Programs
Author(s)
Joseph P. Guiltinan
Gordon W. Paul
Joseph P. Guiltinan
Gordon W. Paul
Name in long format: | Marketing Management: Strategies And Programs |
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ISBN-10: | 0078344743 |
ISBN-13: | 9780078344749 |
Book pages: | 427 |
Edition: | 3 |
Binding: | Hardcover |
Publisher: | Mcgraw-hill Publishing Co. |