Marketing Management: Knowledge and Skills
Author(s)
J. Paul Peter
James H. Donnelly Jr.
J. Paul Peter
James H. Donnelly Jr.
this Is A Text And Casebook. The Text Portion Was Taken From A Preface To Marketing Management. The Text Is Intended To Serve As An Overview For Critical Issues In Marketing Management. There Are Over 40 Cases And More Than 50% Are New To This Edition. Several Of The Cases Feature Technology Companies And Highlight Exciting New Examples.
| Name in long format: | Marketing Management: Knowledge and Skills |
|---|---|
| ISBN-10: | 0072552174 |
| ISBN-13: | 9780072552171 |
| Book pages: | 896 |
| Book language: | en |
| Edition: | 7th |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill/Irwin |
| Dimensions: | Height: 11.7 Inches, Length: 6.6 Inches, Weight: 3.86470345286 Pounds, Width: 1.58 Inches |
