Strategic Marketing Problems: Cases and Comments
Author(s)
Peterson, Robert A.
Kerin, Roger A.
Peterson, Robert A.
Kerin, Roger A.
Name in long format: | Strategic Marketing Problems: Cases and Comments |
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ISBN-10: | 0131819429 |
ISBN-13: | 9780131819429 |
Book pages: | 738 |
Book language: | en |
Edition: | 7th |
Binding: | Hardcover |
Publisher: | Prentice Hall |
Dimensions: | Weight: 3.3 Pounds |