Marketing Management: Knowledge and Skills (6th Edition)
Author(s)
J. Paul Peter
James H. Donnelly Jr.
J. Paul Peter
James H. Donnelly Jr.
Name in long format: | Marketing Management: Knowledge and Skills (6th Edition) |
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ISBN-10: | 0074075330 |
ISBN-13: | 9780074075333 |
Book pages: | 896 |
Book language: | en_US |
Edition: | 6th |
Binding: | Hardcover |
Publisher: | McGraw-Hill |
Dimensions: | Weight: 3.59794411584 Pounds |