Marketing Channels: A Relationship Management Approach
Author(s)
Lou E. Pelton
David Strutton
James R. Lumpkin
Lou E. Pelton
David Strutton
James R. Lumpkin
Name in long format: | Marketing Channels: A Relationship Management Approach |
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ISBN-10: | 0073972983 |
ISBN-13: | 9780073972985 |
Binding: | Hardcover |
Publisher: | Mcgraw-hill College |