Innovation in Marketing: New Perspectives for Profit and Growth
Author(s)
Levitt, Theodore
Levitt, Theodore
| Name in long format: | Innovation in Marketing: New Perspectives for Profit and Growth |
|---|---|
| ISBN-10: | 0070373779 |
| ISBN-13: | 9780070373778 |
| Book pages: | 253 |
| Book language: | en_US |
| Edition: | 1st Edition |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill |
| Dimensions: | Weight: 1.05 Pounds |














