Marketing an Introduction
Author(s)
Philip Kotler Gary Armstrong
Philip Kotler Gary Armstrong
This New Edition Has Been Completely Updated To Reflect The Current State Of Marketing Theory And Practices. It Explores Major New Trends And Themes, And Provides Dynamic New Examples Of Marketing In Action.
| Name in long format: | Marketing an Introduction |
|---|---|
| ISBN-10: | 0132631202 |
| ISBN-13: | 9780132631204 |
| Book pages: | 585 |
| Book language: | en |
| Binding: | Paperback |
| Publisher: | Prentice /hall International |
