Franchising Globally: Innovation, Learning and Imitation
Author(s)
Alon, I.
Alon, I.
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Keywords
General, Strategic Planning, Small Business, Entrepreneurship, Economics, Management, Business & Economics -> Management -> International Business, Business & Economics -> Management -> Strategic Management, Business & Economics -> Management -> Small Business Management, Business & Economics -> Management -> Entrepreneurship, Business & Economics -> Economics -> International Economics, Business & Economics -> Management -> Principles of Management, SC525000, SC516000, SC514010, SC514000, SCW33000, SC515000, SUCO41135, 5543, 3120, 3752, 3422, 3248, 5660, 5737
General, Strategic Planning, Small Business, Entrepreneurship, Economics, Management, Business & Economics -> Management -> International Business, Business & Economics -> Management -> Strategic Management, Business & Economics -> Management -> Small Business Management, Business & Economics -> Management -> Entrepreneurship, Business & Economics -> Economics -> International Economics, Business & Economics -> Management -> Principles of Management, SC525000, SC516000, SC514010, SC514000, SCW33000, SC515000, SUCO41135, 5543, 3120, 3752, 3422, 3248, 5660, 5737
| Name in long format: | Franchising Globally: Innovation, Learning and Imitation |
|---|---|
| ISBN-10: | 0230289851 |
| ISBN-13: | 9780230289857 |
| Book pages: | 338 |
| Book language: | en |
| Edition: | 2010 |
| Binding: | Kindle Edition |
| Publisher: | Palgrave Macmillan |
| Dimensions: | Page Fidelity |
