Effective Business Communications
Author(s)
Murphy, Herta A.
Hildebrandt, Herbert W.
Murphy, Herta A.
Hildebrandt, Herbert W.
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These seven Cs guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, Communication Probe boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
Keywords
Business Writing & Communication, Business Writing
Business Writing & Communication, Business Writing
| Name in long format: | Effective Business Communications |
|---|---|
| ISBN-10: | 007044157X |
| ISBN-13: | 9780070441576 |
| Book pages: | 840 |
| Book language: | en |
| Edition: | Subsequent |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill College |
| Dimensions: | Height: 9.75 Inches, Length: 7.75 Inches, Weight: 3.32677553358 Pounds, Width: 1.5 Inches |
