Effective Corporate Relations: Applying Public Relations in Business and Industry
Author(s)
Hart, Norman A.
Hart, Norman A.
Written by seasoned public relations professionals,Effective Corporate Relations provides practical information for both management and public relations professionals on what can be achieved through corporate relations,how,and at what cost. The book gives invaluable advice on corporate strategy,building an international repuation,marketing communications,financial public relations,employee communications,local community and government public relations,and planning.
| Name in long format: | Effective Corporate Relations: Applying Public Relations in Business and Industry |
|---|---|
| ISBN-10: | 0070849404 |
| ISBN-13: | 9780070849402 |
| Book pages: | 207 |
| Book language: | en |
| Binding: | Paperback |
| Publisher: | McGraw-Hill Book Co Ltd |
