Business Market Management: Understanding, Creating and Delivering Value
Author(s)
Anderson, James C.
Narus, James A.
Anderson, James C.
Narus, James A.
Name in long format: | Business Market Management: Understanding, Creating and Delivering Value |
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ISBN-10: | 0135226570 |
ISBN-13: | 9780135226575 |
Book pages: | 448 |
Book language: | en |
Edition: | 1st |
Binding: | Hardcover |
Publisher: | Prentice Hall |
Dimensions: | Height: 9.5 Inches, Length: 7.2 Inches, Weight: 1.71299177574 Pounds, Width: 1.1 Inches |