Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
Author(s)
Urban, Glen L.
Star, Steven H.
Urban, Glen L.
Star, Steven H.
This book stands for the synthesis of the managerial and the analytic approaches to marketing. During the past three decades, these two points of view have diverged sharply.
| Name in long format: | Advanced Marketing Strategy: Phenomena, Analysis, and Decisions |
|---|---|
| ISBN-10: | 0138519404 |
| ISBN-13: | 9780138519407 |
| Book pages: | 800 |
| Book language: | en |
| Edition: | US Ed |
| Binding: | Textbook Binding |
| Publisher: | Prentice Hall |
| Dimensions: | Height: 10.5 Inches, Length: 8.5 Inches, Weight: 2.82632619884 Pounds, Width: 1.25 Inches |
