International Marketing And Export Management (international Business Series)

International Marketing and Export Management is the only book on the market to comprehensively cover both marketing processes and activities. It provides a marketing management approach to international marketing with a particular emphasis on export development and management. The key procedural aspects and activities that managers must know are covered, but from a managerial perspective rather than a 'how to' viewpoint. Other modes of market entry are covered thoroughly so that marketing managers can make evaluations and develop appropriate strategies for each market. Chapter topics include bases of international marketing, the international environment, export market selection: definition and strategies, information for market(ing) decisions, market entry strategies, export entry modes, non-export entry modes, product decisions, pricing decisions, financing and methods of payment, promotion and marketing communication, the export order and physical distribution, and organization and planning of international marketing activities. For marketing managers in need of that global perspective for success in the international environment.