Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It
Author(s)
Throckmorton, Joan
Throckmorton, Joan
Joan Throckmorton. Includes Bibliographical References And Index.
Keywords
Advertising, Direct-mail, Direct Marketing
Advertising, Direct-mail, Direct Marketing
| Name in long format: | Winning Direct Response Advertising: How to Recognize It, Evaluate It, Inspire It, Create It |
|---|---|
| ISBN-10: | 0139609156 |
| ISBN-13: | 9780139609152 |
| Book pages: | 397 |
| Book language: | en |
| Binding: | Hardcover |
| Publisher: | Prentice Hall Direct |
| Dimensions: | Height: 11.5 Inches, Length: 8.75 Inches, Weight: 2.645547144 Pounds, Width: 1 Inches |
