Which Ad Pulled Best?
Author(s)
Purvis,Scott
Purvis,Scott
1. The Who-what-how Of Testing Printed Advertising -- 2. It's The Benefit: Analysis Of Which Ad Pulled Best? Examples Reveal How To Make Advertisements Pull Better -- 3. What To Do To Get Attention, Create Desire, And Get Action When You Write Advertisements -- 4. Pact Principles Of Copy Testing -- 5. Interviews With Experts:answers To Common And Important Questions About Advertising -- 6. 40 Sets Of Consumer Advertisements Tested By Gallup & Robinson. [edited By] Scott C. Purvis, Philip Ward Burton. Includes Index.
| Name in long format: | Which Ad Pulled Best? |
|---|---|
| ISBN-10: | 0072556641 |
| ISBN-13: | 9780072556643 |
| Book pages: | 144 |
| Book language: | en |
| Edition: | 9 |
| Binding: | Paperback |
| Publisher: | McGraw-Hill/Irwin |
| Dimensions: | Height: 10.9 Inches, Length: 8.4 Inches, Width: 0.3 Inches |
