Value-Added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals)
Author(s)
Nilson, Torsten H.
Nilson, Torsten H.
Introduces A New Marketing Concept And Challenges The The Established, But Now Outdated, Marketing Theories And Practices. Shows How The Stagnating Consumer-goods Industry Can Improve The Competitiveness, And Gives Examples From Different Companies And Markets. Torsten H. Nilson. Includes Index.
| Name in long format: | Value-Added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals) |
|---|---|
| ISBN-10: | 0077076559 |
| ISBN-13: | 9780077076559 |
| Book pages: | 189 |
| Book language: | en |
| Binding: | Hardcover |
| Publisher: | McGraw-Hill |
| Dimensions: | Height: 9.5 Inches, Length: 6.5 Inches, Weight: 11.243575362 Pounds, Width: 0.75 Inches |
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