Understanding Media in the Digital Age

Key Features for Understanding Media in the Digital Age include:

• Full color, compelling visual program and complete multimedia resources (MyCommunicationKit).
  
• Traditional topic coverage and table of contents, with increased emphasis on media theory, and media’s impact on culture.
• “Big Ideas: Media Effects Explained” boxes, located throughout the book, provide a compact, theoretical background and introduction to many media theories.
• Media and Communications Digitology and weblinks (appendix) connect readers to interactive websites in the media industries and with critics and commentators.
• “Media Leader Insight” boxes, found in most chapters, provide access to original interviews conducted by the authors with leaders across the media industries
• Discussion questions in each chapter help readers think through the implications of important media concepts.