Trust, Social Relations And Engagement: Understanding Customer Behaviour On The Web

Explains How All Institutions Have To Turn Their Relationship With Stakeholders Into A 'social' One, Which Involves Designing New Trust And Engagement Strategies. A Specific Indication On How To Build And Measure Value Out Of These Strategies Is Offered By The Innovative 'value For Engagement Model'.--publisher's Website. Part I: The Internet Age. Society In The Internet Age ; Forms Of Aggregation On The Web: Social Networks And Communities ; New Models Of Social Intelligence ; The Internet Organizational Realm. -- Part Ii: Trust And Engagement. Digital Society And Trust Value For Engagement ; Value Creation On The Web: A Vision. -- Part Iii: How To Generate Engagement Via Building Trust. The Value For Engagement Model ; Value For Engagement Mapping: A Case Study. Donatella Padua. Includes Bibliographical References (p. 215-222) And Index.