The Survey Research Handbook, Third Edition

This Book Is Conceived And Written To Appeal To The Common Business Reader, Not The Academic: Concepts Are Presented In Clear Everyday Language, And The Book Provides Practical Direction For Beginners As Well As New Ideas And Techniques For Experienced Researchers. Its Logical Organization Mirrors The Survey Research Process Itself, From Determining Information Needs To Writing The Final Report. Appendices Cover Useful Topics Including Focus Groups, Experimental Methods, And Report Presentations Without Disrupting The Flow Of The Main Text. Part 1: Planning And Designing The Survey. Initiating A Survey ; Planning A Project ; Designing The Sample -- Part 2: Developing Survey Instruments. Composing Questions ; Creating Item Scales ; Building Questionnaires -- Part 3: Collecting And Processing Data. Self-administered Surveys ; Collecting Interview Data ; Processing The Data -- Part 4: Interpreting And Reporting Results. Describing Data Distributions ; Measuring Item Interactions ; Reporting The Information -- Appendix. A: Conducting Focus Groups ; B: Conducting Experiments ; C: Presenting Survey Results -- Glossary. Pamela L. Alreck, Robert B. Settle. Includes Index.