The Seven Keys to Managing Strategic Accounts

Market-proven Strategies To Generate Competitive Advantage By Identifying And Always Taking Care Of Your Best Customers The Seven Keys To Managing Strategic Accounts Provides Decision Makers With A Proactive Program For Profitably Managing Their Largest, Most Critical Customers--their Strategic Accounts. Drawing On The Expertise Of S4 Consulting, Inc., A Leading-edge Provider Of Strategic Account Consulting, And Miller Heiman, A Global Sales Training Leader Serving Many Fortune 500companies, This How-to Book Shows How Many Of Today's Market Leaders Have Learned To Focus On Their Most Profitable Customers, Avoiding Or Overcoming Common Errors Before They Become Relationship-crippling Disasters. Placing Its Total Focus On The Design And Implementation Of Cost-effective Strategic Account Management Programs, This Hands On Book Provides: A World-class Competency Model For Strategic Account Managers Techniques For Developing A Program To Manage And Grow Co-destiny Relationships Examples And Cases From Honeywell, 3m,and Other Leading Corporations