The practice of marketing management: Analysis, planning, and implementation
Author(s)
Cohen, William A.
Cohen, William A.
Name in long format: | The practice of marketing management: Analysis, planning, and implementation |
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ISBN-10: | 0023231505 |
ISBN-13: | 9780023231506 |
Book pages: | 695 |
Book language: | en |
Binding: | Hardcover |
Publisher: | Collier Macmillan |
Dimensions: | Weight: 1.543235834 Pounds |