The Making of the Super Bowl : The Inside Story of the World's Greatest Sporting Event

The Former Director Of The Nfl Offers A Firsthand Look At The History And Growth Of The Single-day Sporting Event That Is Watched By More Than 800 Million Viewers. The Merger -- My Path Into Pro Football -- Seeds Of Union: Baby-sitting And Body Snatching -- Anatomy Of A Merger -- Coming From Behind On Capitol Hill -- Even The Football Was Different -- The Royal Order Of Realignment Recorders: Fashioning One League From Two -- The Super Bowl -- Finding The Venue: It Had To Be Warm And It Had To Be Big -- Uptight And Out Of Sight -- January 1967: Year One: Not So Super -- On To Miami With A Mission -- Joe Willie And The Jets -- Murphy's Law And Stram's Chiefs -- Halftime -- Celebrities, Motorcades, Coaches ... And Black Sunday -- My Favorite Years -- What You Probably Didn't See -- Game Day: What You Still Don't See -- What Really Made It Super -- Prime Time -- Sticking Our Toes In The Water -- Are You Ready For Some Football? -- The Blackout Battles -- Men Who Made A Difference -- Pete Rozelle: A Man For His Time -- Jim Kensil: A Tough Act To Follow -- Tex Schramm: One Brilliant Bullmoose -- George Halas: A Picture Of Irascibility -- Jim Finks: Football Man -- Don Shula And Paul Brown: Master And Wily Mentor -- Bill Granholm: Unsung Super Bowl Hero -- Eddie Lebaron: A Big Little Man -- Mara, Rooney, Hunt, And Modell: A Historic Quartet -- Super Bowl Data -- Bulls, Bears, And Super Bowls. Don Weiss With Chuck Day. Includes Index.