The Knowledge Game: The Revolution In Learning And Communication In The Workplace

This Book Records A Process Of Action Learning As A Small Company Discovers The Potential Of Electronic Communication For Its Publishing Programme. This Leads On To An Account Of Early Practice In Relationship Marketing, And To An Account Of Action Learning And How It Has Been Developed Worldwide By International Management Centres.--book Jacket. The Common Thread In All This Is Not Only The Innovative Use Of Electronic Media But Also The Result Of Its Use: A New Breed Of More Confident, More Democratic And Responsible Workers, Who Make Decisions, Pursue Information, Network Worldwide, And Have Become A Marketing Intelligentsia.--book Jacket. 1. E-postcards From The Other Side -- 2. Embracing Electronic Publishing -- 3. Re-engineering Knowledge Logistics -- 4. The Ins And The Outs Of Electronic Publishing -- 5. Author Authority In The Ascendant -- 6. Rogue Learning On The Company Reservation -- 7. Leading Courageous Managers On -- 8. Roi In Management Development -- 9. Networking And Its Leadership Processes -- 10. Designing A Quality Action Learning Process For Managers -- 11. Creating A Marketing Intelligentsia -- 12. Journey To Marketing Clubland -- 13. Learning In Marketing Clubland -- 14. Realizing The Benefits Of A Marketing Intelligentsia. Edited By Gordon Wills. Includes Bibliographical References.