The Entrepreneurial Web

The rapid advance of computers and communications technology is generating so many changes that the thinking of yesterday is likely to be irrelevant today. Those with the right mindset and understanding, together with the necessary conceptual tools, can ride this current wave of change successfully. Those able to realize that it is about strategy and communication rather than the technology alone will be able to run rings around the pure technologists. The environment is fast-moving, where early successes and innovations are richly rewarded.

Incomplete knowledge is a fact of life in e-business. No one can possibly have all the 'essential' knowledge in this unpredictable, changing environment. Game theory strategies allow for such 'knowledge gaps', using a type of thinking that is outside conventional business models. Solutions cannot be planned or designed in unpredictable competitive environments, they have to be grown from the bottom up. Success isn't about prediction and structural design, it is about being able to cope with the uncertainties and the complexities of this new medium better than others.

The Entrepreneurial Web is about understanding the implications of the Internet and the World Wide Web for business and commerce. It is about imaginative, people-to-people communication strategies that are likely to change all the rules for competing in highly competitive markets. It looks at how ideas should be allowed to evolve and respond to changes in order to succeed - something that many large corporate concerns have ignored - to their cost.