The design Of Things To Come: How Ordinary People Create Extraordinary Products

The Design Of Things To Come Profiles A New Generation Of Innovators, Revealing Exactly How They Are Inspiring People And Shepherding Their Visions To Profitable Reality. These Design Revolutionaries Have A Healthy Respect For The Huge Cultural And Economic Forces Swirling Beneath Them, But They Are Daring To Surf The Biggest Waves ... And Deliver Today's Most Powerful Breakthroughs.--jacket. The New Breed Of Innovator -- Pragmatic Innovation: The New Mandate -- The Art And Science Of Business -- Identifying Today's Trends For Tomorrow's Innovations -- Design For Desire: The New Product Prescription -- The Powers Of Stakeholders: People Fueling Innovation -- B-to-b Innovation: The New Frontier Of Fantasy -- Making Decisions For Profit: Success Emerging From Chaos -- A Process For Product Innovation -- Creating A Blanket Of Ip To Protect Your Brand From The Elements -- To Hire Consultants Or Build Internally: That Is The Question -- Epilogue: The Powers Of Innovation: The New Economy Of Opportunity. Craig M. Vogel, Jonathan Cagan, Peter Boatwright. Includes Bibliographical References And Index.