The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
Paul Wiefels
Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of "visionary" customer, through widespread acceptance, to the final implementation of a given product. Annotation c. Book News, Inc., Portland, OR
Booknews
Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of "visionary" customer, through widespread acceptance, to the final implementation of a given product. Annotation c. Book News, Inc., Portland, OR (booknews.com)
| Name in long format: | The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies |
|---|---|
| ISBN-10: | 0066620554 |
| ISBN-13: | 9780066620558 |
| Book pages: | 352 |
| Book language: | en |
| Edition: | 1st |
| Binding: | Paperback |
| Publisher: | Harper Business |
| Dimensions: | Height: 9.25 Inches, Length: 7.375 Inches, Weight: 1.12 Pounds, Width: 0.88 Inches |
