Taking Sides: Clashing Views on Controversial Issues in Marketing
Author(s)
Bart Macchiette
Abhijit Roy
Bart Macchiette
Abhijit Roy
Name in long format: | Taking Sides: Clashing Views on Controversial Issues in Marketing |
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ISBN-10: | 0072384492 |
ISBN-13: | 9780072384499 |
Book pages: | 400 |
Book language: | en |
Edition: | 1 |
Binding: | Paperback |
Publisher: | McGraw-Hill/Dushkin |
Dimensions: | Height: 9.2 Inches, Length: 6 Inches, Weight: 1.15081300764 Pounds, Width: 0.6 Inches |