Strategic Marketing Problems (Instructor's Manual) (Cases and Comments)
Author(s)
Roger A. Kerin and Robert A. Peterson
Roger A. Kerin and Robert A. Peterson
Name in long format: | Strategic Marketing Problems (Instructor's Manual) (Cases and Comments) |
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ISBN-10: | 0131871552 |
ISBN-13: | 9780131871557 |
Book language: | en |
Edition: | 11th |
Binding: | Paperback |
Publisher: | Pearson Prentice Hall |