Strategic Marketing Problems: Cases and Comments, 13th Edition
Author(s)
Roger A. Kerin
Robert A. Peterson
Roger A. Kerin
Robert A. Peterson
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
| Name in long format: | Strategic Marketing Problems: Cases and Comments, 13th Edition |
|---|---|
| ISBN-10: | 0132747251 |
| ISBN-13: | 9780132747257 |
| Book pages: | 729 |
| Book language: | en |
| Edition: | 13th |
| Binding: | Hardcover |
| Publisher: | Pearson |
| Dimensions: | Height: 11 Inches, Length: 8.7 Inches, Weight: 3.3510263824 Pounds, Width: 1.2 Inches |
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