Strategic Marketing for NonProfit Organizations (5th Edition)
Author(s)
Kotler, Philip
Andreasen, Alan
Kotler, Philip
Andreasen, Alan
Developing A Customer Orientation -- Strategic Planning And Organization -- Developing And Organizing Resources -- Designing The Marketing Mix -- Controlling Marketing Strategies. Philip Kotler, Alan R. Andreasen. Rev. Ed. Of: Strategic Marketing For Nonprofit Organizations / Philip Kotler, Alan R. Andreasen. 4th Ed. C1991. Includes Bibliographical References And Indexes.
Keywords
Nonprofit organizations--Marketing, HF5415 .K6312 1996, 658.8
Nonprofit organizations--Marketing, HF5415 .K6312 1996, 658.8
| Name in long format: | Strategic Marketing for NonProfit Organizations (5th Edition) |
|---|---|
| ISBN-10: | 0132325470 |
| ISBN-13: | 9780132325479 |
| Book pages: | 632 |
| Book language: | en |
| Edition: | 5 |
| Binding: | Hardcover |
| Publisher: | Prentice Hall |
| Dimensions: | Height: 1.35 Inches, Length: 9.57 Inches, Weight: 2.4912235606 Pounds, Width: 7.25 Inches |
