Ribbon Culture

Author(s)

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

Keywords
, , , , , , , , , , , , , , , , , , , ,
Name in long format: Ribbon Culture Charity, Compassion and Public Awareness
ISBN-10: 0230583385
ISBN-13: 9780230583382
Book pages: 864
Book language: English
Edition: 2
Binding: eBook
Publisher: Springer Nature
Dimensions: eBook

Related Books