Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Author(s)
Sinha, I.
Foscht, T.
Sinha, I.
Foscht, T.
1. Death Knell For Traditional Marketing -- 2. Over-marketing And Brand Suicide -- 3. Wal-marts And Ferraris -- 4. Network Buzz And Pull -- 5. New Marketing Zeitgeist -- 6. Era Of Anti-marketing -- 7. Conclusions -- The Big Picture. Indrajit Sinha, Thomas Foscht. Includes Index.
Keywords
Marketing--Psychological aspects, Marketing--Social aspects, HF5415 .S516 2007, 658.8001/9
Marketing--Psychological aspects, Marketing--Social aspects, HF5415 .S516 2007, 658.8001/9
| Name in long format: | Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game |
|---|---|
| ISBN-10: | 0230507549 |
| ISBN-13: | 9780230507548 |
| Book pages: | 198 |
| Book language: | en |
| Edition: | 2007 |
| Binding: | Hardcover |
| Publisher: | Palgrave Macmillan |
| Dimensions: | Height: 10 Inches, Length: 6 Inches, Weight: 0.94357848136 Pounds, Width: 1 Inches |
