Rethinking Rational Choice Theory

Author(s)

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

Keywords
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Name in long format: Rethinking Rational Choice Theory A Companion on Rational and Moral Action
ISBN-10: 0230355544
ISBN-13: 9780230355545
Book pages: 488
Book language: English
Edition: 2
Binding: eBook
Publisher: Springer Nature
Dimensions: eBook

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