Retail Management: A Strategic Approach (12th Edition)
Author(s)
Berman, Barry R.
Evans, Joel R.
Berman, Barry R.
Evans, Joel R.
The text that helps readers thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
| Name in long format: | Retail Management: A Strategic Approach (12th Edition) |
|---|---|
| ISBN-10: | 0132720825 |
| ISBN-13: | 9780132720823 |
| Book pages: | 624 |
| Book language: | en |
| Edition: | 12 |
| Binding: | Hardcover |
| Publisher: | Pearson |
| Dimensions: | Height: 10.9 Inches, Length: 8.8 Inches, Weight: 3.0203329894 Pounds, Width: 1.1 Inches |
